
Disclaimer: I love my iPhone, and in general I think Apple has some very brilliant ideas coming through the pipe. However, this press release Steve Jobs vomited all over the internet about Flash raised the hackles and quite frankly pissed me off. I’m no Adobe fanatic, but the cavalier manner Jobs blew off anything not Mac related showed how little Apple truly understands the web, gaming, or even their customer base. For the uncommented article click here: Article Link: http://www.apple.com/hotnews/thoughts-on-flash/
The red text thrown in are my bitchings and coffee fueled anger.
Apple has a long relationship with Adobe. In fact, we met Adobe’s founders when they were in their proverbial garage. Apple was their first big customer, adopting their Postscript language for our new Laserwriter printer. Apple invested in Adobe and owned around 20% of the company for many years. The two companies worked closely together to pioneer desktop publishing and there were many good times. Since that golden era, the companies have grown apart. Apple went through its near death experience, and Adobe was drawn to the corporate market with their Acrobat products. Today the two companies still work together to serve their joint creative customers – Mac users buy around half of Adobe’s Creative Suite products – but beyond that there are few joint interests.
First off, let’s put Adobe in it’s place and let the reader know that they are small fish playing in big waters. Nevermind the fact that without Photoshop and the rest of the creative suite Apple would be confined to a MUCH smaller market share. The design world runs on Adobe products. I wonder if Apple’s going to start pumping out Apple-made design products and this is a way to distance the current Apple users from Adobe.
I wanted to jot down some of our thoughts on Adobe’s Flash products so that customers and critics may better understand why we do not allow Flash on iPhones, iPods and iPads. Adobe has characterized our decision as being primarily business driven – they say we want to protect our App Store – but in reality it is based on technology issues. Adobe claims that we are a closed system, and that Flash is open, but in fact the opposite is true. Let me explain.
It IS a business decision. Flash breaks the iTunes store. So does Jailbreaking an iPhone (because you can use 3rd party apps). Flash also allows you to do much more with the phone than Apple wants (because if you can do more they can’t SELL it to you as an upgrade)
First, there’s “Open”. (Apple Open)
Adobe’s Flash products are 100% proprietary. They are only available from Adobe, and Adobe has sole authority as to their future enhancement, pricing, etc. While Adobe’s Flash products are widely available, this does not mean they are open, since they are controlled entirely by Adobe and available only from Adobe. By almost any definition, Flash is a closed system.
Hi pot, meet kettle. Did someone not tell him about Flex? Open standards? Developers are using Flash much like others use Java. Java btw, was made by Sun. Why are they not killing Java apps?
Apple has many proprietary products too. Though the operating system for the iPhone, iPod and iPad is proprietary, we strongly believe that all standards pertaining to the web should be open. Rather than use Flash, Apple has adopted HTML5, CSS and JavaScript – all open standards. Apple’s mobile devices all ship with high performance, low power implementations of these open standards. HTML5, the new web standard that has been adopted by Apple, Google and many others, lets web developers create advanced graphics, typography, animations and transitions without relying on third party browser plug-ins (like Flash). HTML5 is completely open and controlled by a standards committee, of which Apple is a member.
“Hi, we’re not supporting anything we aren’t a member to.”
Apple even creates open standards for the web. For example, Apple began with a small open source project and created WebKit, a complete open-source HTML5 rendering engine that is the heart of the Safari web browser used in all our products. WebKit has been widely adopted. Google uses it for Android’s browser, Palm uses it, Nokia uses it, and RIM (Blackberry) has announced they will use it too. Almost every smartphone web browser other than Microsoft’s uses WebKit. By making its WebKit technology open, Apple has set the standard for mobile web browsers.
Let’s talk about web browsers for a second. How come I can’t get firefox on my phone, or opera, or IE, or Chrome, or ANY other browser but Safari? It’s interesting when they talk about open standards it’s only when it revolves around something they’ve made. “We make things open, but only if Apple makes it and supplies it.” Wait…they supply it? And no one else? That’s kind of proprietary isn’t it? Sure anyone can create something using WebKit, but they built it. Much like flash, huh? Isn’t this the SAME argument Steve was complaining about 2 paragraphs back? And what about all the other open standards available on the web, such as Open Social, Google Code, the open source Mozilla Project, Songbird, AJAX, etc etc? What, no love for these Steve?
Second, there’s the “full web”.
Adobe has repeatedly said that Apple mobile devices cannot access “the full web” because 75% of video on the web is in Flash. What they don’t say is that almost all this video is also available in a more modern format, H.264, and viewable on iPhones, iPods and iPads. YouTube, with an estimated 40% of the web’s video, shines in an app bundled on all Apple mobile devices, with the iPad offering perhaps the best YouTube discovery and viewing experience ever. Add to this video from Vimeo, Netflix, Facebook, ABC, CBS, CNN, MSNBC, Fox News, ESPN, NPR, Time, The New York Times, The Wall Street Journal, Sports Illustrated, People, National Geographic, and many, many others. iPhone, iPod and iPad users aren’t missing much video.
YouTube has 40% of the web’s video? Doubtful. Where are these magical statistics from? And where are all these wonderful sites with H.264 that my phone can run? Last I remember if it isn’t on YouTube, I can’t watch it on my iPhone. And if it IS a YouTube video, Safari takes me to YouTube’s app and closes Safari. Wonderful, now I have to reopen and reload the website again. Ever heard of the IA term “pogo sticking?”
Another Adobe claim is that Apple devices cannot play Flash games. This is true. Fortunately, there are over 50,000 games and entertainment titles on the App Store, and many of them are free. There are more games and entertainment titles available for iPhone, iPod and iPad than for any other platform in the world.
I have nothing to say on this one. This is Steve Jobs showing his middle finger to Adobe. This also is the typical fuck you stance Apple has with game developers, and why it’s been so hard to get decent games on the Mac. If it isn’t brought to you by Apple, it’s not on their system.
Third, there’s reliability, security and performance.
Symantec recently highlighted Flash for having one of the worst security records in 2009. We also know first hand that Flash is the number one reason Macs crash. We have been working with Adobe to fix these problems, but they have persisted for several years now. We don’t want to reduce the reliability and security of our iPhones, iPods and iPads by adding Flash.
He’s probably referring to Memory Leaks that occur when you run a flash game. This is more a poorly written code issue than an Adobe issue. You don’t bitch to Apple that a program written in Cocoa doesn’t work, you bitch at the developer that made it. Funny…my Windows box runs Flash just fine.
In addition, Flash has not performed well on mobile devices. We have routinely asked Adobe to show us Flash performing well on a mobile device, any mobile device, for a few years now. We have never seen it. Adobe publicly said that Flash would ship on a smartphone in early 2009, then the second half of 2009, then the first half of 2010, and now they say the second half of 2010. We think it will eventually ship, but we’re glad we didn’t hold our breath. Who knows how it will perform?
Seeing as how they’ve released their mobile SDK to all mobile devices, we’ll see what happens.
Fourth, there’s battery life.
To achieve long battery life when playing video, mobile devices must decode the video in hardware; decoding it in software uses too much power. Many of the chips used in modern mobile devices contain a decoder called H.264 – an industry standard that is used in every Blu-ray DVD player and has been adopted by Apple, Google (YouTube), Vimeo, Netflix and many other companies.
Although Flash has recently added support for H.264, the video on almost all Flash websites currently requires an older generation decoder that is not implemented in mobile chips and must be run in software. The difference is striking: on an iPhone, for example, H.264 videos play for up to 10 hours, while videos decoded in software play for less than 5 hours before the battery is fully drained.
I’m not too into video specifics so I can’t comment on battery drain with different decoders. What I do know is I haven’t been able to use my iPhone for 10 hours, regardless of what I’m doing. Saying that it’s a decoder issue is throwing out all the other problems iPhone batteries have. Even with a greatly delayed battery life fix I still have to charge my phone everyday, or twice a day if I use it a lot.
When websites re-encode their videos using H.264, they can offer them without using Flash at all. They play perfectly in browsers like Apple’s Safari and Google’s Chrome without any plugins whatsoever, and look great on iPhones, iPods and iPads.
So long as it’s through the YouTube app.
Fifth, there’s Touch.
Flash was designed for PCs using mice, not for touch screens using fingers (although it’s available). For example, many Flash websites rely on “rollovers”, which pop up menus or other elements when the mouse arrow hovers over a specific spot. Apple’s revolutionary multi-touch interface doesn’t use a mouse, and there is no concept of a rollover. Most Flash websites will need to be rewritten to support touch-based devices. If developers need to rewrite their Flash websites, why not use modern technologies like HTML5, CSS and JavaScript?
The same argument could be made for any interactive code, whether CSS dropdown menus, Javascript boxes or the snakeoil of HTML5. Mouse based interactivity will always be a problem when you’re dealing with touch, regardless of the codebase.
Even if iPhones, iPods and iPads ran Flash, it would not solve the problem that most Flash websites need to be rewritten to support touch-based devices.
Web design HAS to change with the display technology. Case in point: before the iPhone you could view webpages on your mobile, and developers/designers created separate stylesheets specifically to accommodate these users. Honestly if you don’t have a mobile design for your website these days you’re missing out on a huge amount of web traffic anyhow.
Sixth, the most important reason.
Besides the fact that Flash is closed and proprietary, has major technical drawbacks, and doesn’t support touch based devices, there is an even more important reason we do not allow Flash on iPhones, iPods and iPads. We have discussed the downsides of using Flash to play video and interactive content from websites, but Adobe also wants developers to adopt Flash to create apps that run on our mobile devices.
Of course they do. Same reason Apple wants developers to use their app kits. That’s business.
We know from painful experience that letting a third party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement and progress of the platform. If developers grow dependent on third party development libraries and tools, they can only take advantage of platform enhancements if and when the third party chooses to adopt the new features. We cannot be at the mercy of a third party deciding if and when they will make our enhancements available to our developers.
This really says a lot. Copy this to a record and play it backwards and you’ll get what Steve Jobs is actually saying. It’s about control. Apple is completely against 3rd party developers and software because they can’t control it. That lack of control scares Apple, and it shows through in the totalitarian practices used in the iTunes store (for example, why I can’t get Firefox on the iPhone). I could site tons of links but a Google search will find them all for you.
This becomes even worse if the third party is supplying a cross platform development tool. The third party may not adopt enhancements from one platform unless they are available on all of their supported platforms. Hence developers only have access to the lowest common denominator set of features. Again, we cannot accept an outcome where developers are blocked from using our innovations and enhancements because they are not available on our competitor’s platforms.
You’re basically saying your customers are stupid and you know better than they do which applications they’ll want. Why not give them the choice to install crappy applications? Are you that afraid one of these 3rd party apps might be great and take away your market share?
Flash is a cross platform development tool (and yet it’s somehow not open). It is not Adobe’s goal to help developers write the best iPhone, iPod and iPad apps. It is their goal to help developers write cross platform apps. And Adobe has been painfully slow to adopt enhancements to Apple’s platforms. For example, although Mac OS X has been shipping for almost 10 years now, Adobe just adopted it fully (Cocoa) two weeks ago when they shipped CS5. Adobe was the last major third party developer to fully adopt Mac OS X.
That’s because you killed Carbon which CS4 was written in, and didn’t bother to tell Adobe. So they had to rewrite everything in Cocoa and didn’t have time to pump out another version until CS5. That’s also why there was a 64-bit version of Photoshop CS4 for Windows but only a 32-bit version for OSX.
Our motivation is simple – we want to provide the most advanced and innovative platform to our developers, and we want them to stand directly on the shoulders of this platform and create the best apps the world has ever seen. We want to continually enhance the platform so developers can create even more amazing, powerful, fun and useful applications. Everyone wins – we sell more devices because we have the best apps, developers reach a wider and wider audience and customer base, and users are continually delighted by the best and broadest selection of apps on any platform.
Read: “We make money, and only people who follow our rules make money.”
Conclusions.
Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.
Steve: “PCs are for people who are ancient and don’t understand the web. Mice are antiquated, and if you have a PC with a mouse and like Flash then you might as well live with the Amish up in Pennsylvania.”
The avalanche of media outlets offering their content for Apple’s mobile devices demonstrates that Flash is no longer necessary to watch video or consume any kind of web content. And the 200,000 apps on Apple’s App Store proves that Flash isn’t necessary for tens of thousands of developers to create graphically rich applications, including games.
Any games not run by Apple aren’t games. Maybe if we ignore them they’ll go away. Like homeless people. And Mexicans.
New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.
“Your product sucks, Adobe.”
Steve Jobs
April, 2010
Congratulations, Apple. Your business practice now duplicates Microsoft, sans 1995.