So what does this all mean? For marketers, it means staying on top of your game. For artists, it really means to watch your back. Think of Gladys Knight. Her song &voice trancended genre, race, and creed. But the truth is she’s not on the radio today, even if she does make a mean chicken and waffles. If and artist so regal, or (in the case of Monday Night Footbal) a day so royal can be an after-thought today, so can you, tomorrow.
Being prepared is always something we hear, and seldom practice. Plenty of entrepreneur and startup can attest: “when the money rolls in, minds get cloudy”. Being prepared for budget increase is key to success. Knowing what to buy next, and who to spend it on, can make or break a company. Just because one year is fruitful, it doesn’t mean all years will be. So saving, instead of spending your profit, is usually the best way to go. Of course you’ll upgrade staff, equipment, or even offices. But don’t start planning the company trip to Aria in Vegas just yet. Let the business grow first.
Something else to think is star power, or the lack thereof. Without John Madden and Frank Gifford, the faces we knew were no longer there. Gifford retired and Madden went on to invade our living rooms, and Monday Night? Fade to black, well until recently when Mike Vic scored over 50 points. And that’s my final point. Even in a dead spot, your talent can bring it alive. I remember my cousin Joel missing watching the game with me, he missed history.
And that’s just it. Shine in the dark, and be ready when the liight goes out. Are you ready for some football?
