In the evolving world of Social Media, information overload is a much discussed topic. Often, (more than I would like) my friends ask me, “D, how do you keep up with it all?” New networks appear daily, and everyone wants you to sign up. Scripts like Facebook connect help, but does not take away from adding yet another task for your brain, and even the people close to you suffer your absence with you being in the same room.
So how much is too much? Turns out that in cyberspace, no amount is too much.
*Reputation takes the longest to build
Only celebrities can break this rule. The rest of us “bumblebees” as Wilbert McKinley might say, need to post as much as we can. If we truly know cyberspace as the world wide web, we’d know time zones do apply. Some folks are sleep, while some are at work, while some are partying, all at the same time. A true strategy would warrant knowing who’s seeing what, at the right times. That’s round-the-clock work, and that takes time. *Original content trumps all
Re-purposing content (see The mis-understanding of re-purposed content), is cool, but your true voice comes from your mouth. If you had a lawn mower company, it would do you well to talk and post and blog and video and foursquare and getlue and scoutmob about it as often as you can. Having a voice means being heard. You need to have a concert everyday. *Lights, Camera, Action
Social Media and reality television (even though it’s scripted) are brothers from another mother. The cameras are on 24/7, and repping your brand or product is a full time job. We live in a world where you only need a Twitter name on a card and its all good. Mobile devices are part of our lives, we never turn them off, and we answer tweets at 4 in the morning. At four-o-one we land the deal. We sleep when we sleep. But most of the time, we’re awake. I don’t see any of my colleagues slowing down. Increasing your odds is engaging with folks online as much as you can. Write as much as you can, tweet as much as you can, Facebook as much as you can. Find your voice, don’t be annoying, and give it what you got. Often.
Only celebrities can break this rule. The rest of us “bumblebees” as Wilbert McKinley might say, need to post as much as we can. If we truly know cyberspace as the world wide web, we’d know time zones do apply. Some folks are sleep, while some are at work, while some are partying, all at the same time. A true strategy would warrant knowing who’s seeing what, at the right times. That’s round-the-clock work, and that takes time. *Original content trumps all
Re-purposing content (see The mis-understanding of re-purposed content), is cool, but your true voice comes from your mouth. If you had a lawn mower company, it would do you well to talk and post and blog and video and foursquare and getlue and scoutmob about it as often as you can. Having a voice means being heard. You need to have a concert everyday. *Lights, Camera, Action
Social Media and reality television (even though it’s scripted) are brothers from another mother. The cameras are on 24/7, and repping your brand or product is a full time job. We live in a world where you only need a Twitter name on a card and its all good. Mobile devices are part of our lives, we never turn them off, and we answer tweets at 4 in the morning. At four-o-one we land the deal. We sleep when we sleep. But most of the time, we’re awake. I don’t see any of my colleagues slowing down. Increasing your odds is engaging with folks online as much as you can. Write as much as you can, tweet as much as you can, Facebook as much as you can. Find your voice, don’t be annoying, and give it what you got. Often.
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