“Networking” has been, and remains, a buzz for folks wanting to make it in business. Trust me, a full week will not pass without an invitation to some party, some gathering, some “networking” event. We’re often told these gatherings are the places to meet our next investor, major connection, or client. But what is the true worth of networked parties and activities? Do we really gain as much as the proposed hype? Just as we set rules for dating, our networking outings seem to warrant a set of rules also. There is absolutely no reason to see the same people over and over again, and gain nothing. In the end, countless emails and unreturned phone calls are not the goal. We network to gain connection, further our progress, and maybe even sell something. So what truly makes networking worthy? • The Knowledge Factor Many people treat networking events as places to find investors or customers. Instead, look for sources of knowledge. When engaging in a conversation, check to see if you are learning something, you can talk about TV shows, the economy, and the weather somewhere else. You’re looking to grow your business, and good information is a great place to start. • The “no address, no business” rule. I’m not saying that business cards without an address attached don’t do business, but having an address means someone is paying rent or mortgage, hence, a real business. As a rule of thumb, I usually avoid businesses with no address. Don’t get me wrong, I do make exceptions, but those are far and few between. • Network Up I often say “if you’re the biggest fish in the pond, swim to a bigger place”. Going to places that have folks or your level or below is a big red flag. You want to move up, so start by networking up. Remember, the choice to say no is always available. You don’t have to say yes just because folks invite you. Build your business, and have something to present when you go out. Too often, we network to make something happen, and we should be making something happen before we network. And remember, the next person you meet at a networking event, may have read this blog. Happy networking.
Advertisement
